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Social Media and SEO Smackdown! [Infographic]
Social Media and SEO aren’t just different, in many ways they’re opposites. Social appeals to people. Search engine optimization appeals to a robot. The speed, the reach, the measurement and the...
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How Does Social Media Affect SEO?
Do social media interactions affect search rankings? The short answer: Yes. But not how you think. Social media activity affects rankings in several ways. But the direct benefit is very limited and...
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How to Get More Followers on Twitter (the Semi-Legit Way)
Everyone wants more. It’s one of the most common questions in marketing: How do I get more Twitter followers? The most common answers usually go like this: tweet more, be helpful and engage with...
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How to Use Topsy: 5 Quick Social Media Tips
I’ve been using a social media tool called Topsy for quite a while. It’s part of my day-to-day marketing tool belt. If you’re not familiar, Topsy is a free social search engine / analytics tool. You...
View Article2 Questions Every Marketer Needs to Ask
By human nature, we are all people pleasers. We want others to like us and that extends into our professional world too. As marketing professionals we want the world to hear our message, love our brand...
View ArticleHow to Make Social Media and Branded Community Work Together
Social media and online community aren’t oil and water. They are a screwdriver and a hammer. And they should both be in your toolbox if you’re trying to engage with your customers, fans, partners, or...
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Online Networking Guide: 35 Ways to Connect with Anyone Through Social Media
They’re big names. They’re influential. They have an audience. You know who they are. And it would be great if you could connect with them. But how can you network with these influencers? Here is our...
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Social Media Integration: 3 Website Mistakes That Cost You Visitors
Website visitors are hard to win but easy to lose. Driving traffic takes a lot of time and energy. We all work hard to pull in visitors from social, search and email marketing. Our Analytics count...
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3 Things They’ll Never Tell You About Social Media (plus tips for the haters)
I’ve been on social media for about a decade. Now it’s time to reflect… We all know the wonderful benefits of social media marketing. We’ve read the how-to posts and the tools roundups. We’ve scanned...
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How to Automate Social Media: Build a Content Cannon And Load It with Social...
Everyone shares their content on social media (well, 94% of marketers do) but not everyone does it the same way. Here’s the difference: Most marketers wake up in the morning, decide which of their...
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